TITO’S VODKA X FORMULA 1 RACING CAMPAIGN
Statement of Work assignment for COMM3358: Integrated Communication Management during the Fall 2023 semester.
Introduction / Project Overview
IKAM PR & Advertising will perform campaign strategy, media pitching, planning, relations, and ad placement for Tito’s Vodka’s partnership with F1 racing in efforts to position Tito’s as the spirit of F1 racing.
Purpose & Objectives
Purpose
Position Tito’s Vodka as the official spirit of Formula 1 racing.
Objectives
Consumer Brand Awareness
Establish Tito’s as a household name
Position Tito’s Vodka in the racing world
Tasks & Resources
Included Tasks
Campaign Strategy
Media Pitching and Relations
Media Planning and Ad Placement
Tasks not included
Crisis Communication
Media Training
Stakeholder Communications
Resources
Access to creative assets and brand guidelines
Market research, marketing objectives, and previous campaign data
Legal and compliance information
Campaign Deliverables
Social Media Campaign
(Cross-Platform) Features UGC and day-in-life content from Tito’s brand ambassadors.
Press Release
Announces Tito’s Vodka x Formula 1 Racing partnership
Immersive Fan Brand Experience
Will take place at Formula 1 with exclusive merchandise, contests, and most importantly, Tito’s!
